The Rubicon Project Inc. (RUBI) had a good day on the market for Tuesday October 15 as shares jumped 5.33% to close at $8.70. About 636,188 shares traded hands on 4,638 trades for the day, compared with an average daily volume of n/a shares out of a total float of 52.99 million. After opening the trading day at $8.27, shares of The Rubicon Project Inc. stayed within a range of $8.71 to $8.24.
With today’s gains, The Rubicon Project Inc. now has a market cap of $461.02 million. Shares of The Rubicon Project Inc. have been trading within a range of $10.85 and $3.00 over the last year, and it had a 50-day SMA of $n/a and a 200-day SMA of $n/a.
The Rubicon Project Inc provides technology solutions to automate the purchase and sale of digital advertising inventory for buyers and sellers. It offers applications and services for digital advertising inventory sellers, including Websites, mobile applications, and other digital media properties, to sell their advertising inventory; applications and services for buyers, such as advertisers, agencies, agency trading desks, and demand-side platforms, to buy advertising inventory; and a marketplace over which such transactions are executed. The company generates revenue from the buying and selling of advertising inventory transacted on its platform.
The Rubicon Project Inc. is based out of Los Angeles, CA and has some 409 employees. Its CEO is Michael G. Barrett.
The Rubicon Project Inc. is also a component of the Russell 2000. The Russell 2000 is one of the leading indices tracking small-cap companies in the United States. It’s maintained by Russell Investments, an industry leader in creating and maintaining indices, and consists of the smallest 2000 stocks from the broader Russell 3000 index.
Russell’s indices differ from traditional indices like the Dow Jones Industrial Average (DJIA) or S&P 500, whose members are selected by committee, because they base membership entirely on an objective, rules based methodology. The 3,000 largest companies by market cap make up the Russell 3000, with the 2,000 smaller companies making up the Russell 2000. It’s a simple approach that gives a broad, unbiased look at the small-cap market as a whole.
