The old 1080p Apple TV box is now ‘Apple TV HD’

FILE – This Sept. 15, 2017, file photo shows the Apple TV streaming device, on display in New York. Though an iPhone isn’t required, Apple TV will be most useful with one. The basic device is $149; a version with 4K and HDR costs $30 more. You’re paying for the experience — in particular, integration and syncing with other Apple gadgets. For instance, you can type passwords on an iPhone instead of navigating a keyboard on the TV character by character.

The new name comes as Apple gets ready to sell viewers on original programming.

After today’s event, Apple changed the name of its fourth-generation Apple TV to Apple TV HD. The 1080p device, first introduced in 2015, is still priced at $149 and now has a clear title that differentiates it from the Apple TV 4K — a slightly newer, pricier and, of course, 4K-compatible version of the set-top box.

The name change comes as Apple gets ready to ramp up its push into original programming. The company spent the majority of its event highlighting Apple TV+, an ad-free subscription-based streaming video service. A number of celebrities including Reese Reese Witherspoon, Jennifer Aniston, Jason Momoa, Kumail Nanjiani, Big Bird and Oprah all took the stage to highlight projects they have been working on for the service.

While the name change to Apple TV HD provides a bit of clarity for Apple’s set-top box offerings, the company has gone all in on the Apple TV branding, and it’s not the most intuitive naming system. The company now has the Apple TV HD and Apple TV 4K set-top boxes. Then there’s the Apple TV app that houses its new Channels service and will soon be available on smart TVs as well as Roku and Amazon Fire TV devices. Finally, there is Apple TV+, which will host the company’s original content offerings.

Share:

Other News

Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. Canada News Group is a wholly-owned subsidiary of Market IQ Media Group, Inc.

While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

Latest Headlines

Subscribe

Join our email list to receive the free market update newsletter

Canada News Group is a financial media company whose focus is to provide readers with financial news and content on the latest trends and happenings in the financial world.

error: Content is protected !!