L Brands Inc. (LB) Rises 3.92%

Among the biggest risers on the S&P 500 on Friday October 11 was L Brands Inc. ($LB), popping some 3.92% to a price of $17.50 a share with some 5.93 million shares trading hands.

Starting the day trading at $17.09, L Brands Inc. reached an intraday high of $17.98 and hit intraday lows of $17.09. Shares gained $0.66 apiece by day’s end. Over the last 90 days, the stock’s average daily volume has been n/a of its 276.39 million share total float. Today’s action puts the stock’s 50-day SMA at $n/a and 200-day SMA at $n/a with a 52-week range of $15.82 to $38.00.

L Brands is a women’s intimate, personal-care, and beauty retailer operating under the Victoria’s Secret, Pink, and Bath & Body Works brands. The company generates the majority of its business in North America, with about 5% of sales coming from international markets in fiscal 2018. Distribution channels include more than 2,900 stores and online.

L Brands Inc. has its corporate headquarters located in Columbus, OH and employs 88,900 people. Its market cap has now risen to $4.84 billion after today’s trading, its P/E ratio is now n/a, its P/S n/a, P/B -5.18, and P/FCF n/a.

The Dow Jones Industrial Average (DJIA) is the most visible stock index in the United States, but that doesn’t make it the best. In fact, the industry standard for market watchers and institutional investors in gauging portfolio performance is the S&P 500.

The DJIA relies on just 30 stocks as a sample of large- and mega-cap firms, dwarfed by the 500 contained in the S&P 500, and it also weights its returns using an outdated and flawed price-weighting method. The S&P 500’s weighting is based on market cap, making it a much better representation of actual market performance for large- and mega-cap stocks.

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