Day: March 18, 2018

Are cash incentives a good way to get commuters onto bikes?

A Christchurch advertising agency is turning drivers into cyclists by offering $10 per day to bike to work A New Zealand company is close to converting its entire workforce from car commuters to bike commuters. The secret: cold, hard cash. Christchurch advertising and creative agency Make Collective launched the pay-for-pedal initiative last month, offering staff […]

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